SU:M37°

Objective

Mainly handle Facebook fan page and develop different types of contents like carousel, static images, videos and ad boost to increase the exposure of the brand. Helped client to plan and execute a thorough digital campaign, including social media maintenance, YouTube video production, media planning etc. su:m37 set their foot into Hong Kong since 2018, we aim to boost its brand awareness and enhancing the brand impressions among Hong Kong audience. In 2022 1st - 2nd Quarter, the Facebook and Instagram page reach had further increased by 38.1% and 43.8% respectively. We also propose and execute some new media direction monthly, such as new YouTube ad format, giveaway activities so we hope to grasp every chance in boosting the brand presence over online.