Peugeot HK -
Euro IV
Programme
Campaign

Objective

Since the government launched an incentive-cum-regulatory programme in 2020, existing Euro IV vehicle’s owners are likely to replace their vehicles with a more attractive offer. In One Plus One, we provided a highly-converting solution which help to raise the brand awareness and draw leads. Our experience team had customized the SEM campaign with precisive keywords and cost-effective bidding strategy, resulted nearly 100k exposures and 7.5k+ traffic had been driven to the website, over 65% search impression share had been taken from our ads. Over the campaign, over 8% of click through rate is recorded and 6,000 clicks are generated.