Cougar HK Limited: Isabelle Cookies
Media Planning on SEM / Display Ad / KOL
Jan – Feb 2020
In an intense festive season when competitors are all striving to advertise their CNY products, we aim to make Isabelle cookies stand out by maximizing exposure , to raise awareness of their CNY promotion offer , drive quality traffic to their website and keep it top of mind when consumers are looking for CNY gifts. In just 2 weeks campaign, we gain 20K+ clicks with CTR over 13% which is very outstanding.
Nicole Lee, Erica Lau
Leman Kwok, Steve Chow
Stevenson Wan, Michael Tsang