Allergan Aesthetics Hong Kong
Programmatic Media Buy, Google Advertising, Social Ad boosting
2021 - Present
Apart from the always-on SEM campaign, we also helped to promote the new machine “Coolsculpting Elite” by advertising on different media channel including YouTube, GDN and Programmatic banner. Especially for programmatic banners, we total delivered more than 1.1 millions delivered impressions and reached 64.99% viewability, almost 10% higher than that of the benchmark, recorded 0.28% CTR. In programmatic buy, we could better control on the brand safety, showing our client display ad on premium publishers' platforms.
