Anytime Fitness

Objective

Helped client to plan and execute a thorough digital campaign, aiming to boost its brand awareness and enhancing the brand impressions. We had aligned with “Agent L” Alfred Cho and involved in the online video production. The video goes viral online, gaining more than 28k views and around 3k reactions within a week. We had also placed ViuTV digital ad and Google display ads throughout the campaign which had reached more than 2.8 millions impressions online with less than 3 weeks time.